SS 20/21 “Talk to flowers”

It is the second season already that the Georgian fashion brand LEM presents its collection at the Ukrainian Fashion. Pridon Niguriani's creations are known for their vivid colors, and the SS22 collection is no exception – this time the designer offers airy blouses and dresses for women featuring bold prints and contrasting textures.

“In the spring and summer, when flowers start blossoming and the trees sprout leaves, the earth comes to life after a long winter. So in the same way the world is now slowly waking up after the pandemic, which had plunged us all into a depression,” explains Pridon. “For me the nature’s bright colors and flowery landscapes were a way to cope with despair during these hard times.
I would buy flowers and decorate the house with them, which made me want to share the positive and bright emotions that the flowers brought me with everyone".Floral motifs can be seen in the prints as well as in the embroidery and appliqués. The designer also mixes plant patterns with the now popular stripes. And the color combinations in monochromatic sets are chosen in such a way that the models themselves seem to be beautiful flowers.

Each look is made whole by the accessories and jewelry, also created by Pridon and handmade at the brand’s studio in Tbilisi, and if the shoes and hats have already been featured in the collections, the bracelets, necklaces and bags knitted with beads arepresented for the first time.